Ethical Issues On Marketing
WHAT IS BUSINESS? The term business has been defined differently by different scholars time to time. Business is an economic activity which is conducted on the regular basis to earn profit by sales and purchase of goods and services. WHAT IS ETHICS ? The word Ethics stem from the greek word ethike which attribute to a social environment referred to a social environment referred to as ethos or social millieu, or we can say the general word Ethics means what is right to do and what is wrong to do."For Norms For Moral Values. WHAT IS BUSINESS ETHICS ? Business ethics is the behavior that how an organisation deal with the world. The Ethics of the business can be diverse .They are applied not only on how the business interact with the world but also to interact with an individual .( for example :- customer).If an organisation want to run their in the competitive market then it is necessary to follow the ethics in business for moral values, norms, and ...
