Ethical Issues On Marketing

WHAT IS BUSINESS?

The term business has been defined differently by different scholars time to time. Business is an economic activity which is conducted on the regular basis to earn profit by sales and purchase of goods and services.

WHAT IS ETHICS ?

The word Ethics stem from the greek word ethike which attribute to a social environment referred to a social environment referred to as ethos or social millieu, or we can say the general word Ethics means what is right to do and what is wrong to do."For Norms For Moral Values.

 WHAT IS BUSINESS ETHICS ?

Business ethics is the behavior that how an organisation deal with the world. The Ethics of the business can be diverse .They are applied not only on how the business interact with the world but also to interact with an individual .( for example :- customer).If an organisation want to run their  in the competitive market then it is necessary to follow the ethics in business for moral values, norms, and as well as for the society.It would be beneficial for an organisation to follow the business ethics.It is the responsibility of the organisation to maintain the ethical status

MARKETING

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.Marketing is also defined as dozens of different ways .It determines the demand of a product on its price selected distributed channels. 

ETHICAL ISSUES OF MARKETING

Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape and how various transactions need to be conducted. Each marketing concept has its own ethical issues. 

 UNETHICAL ISSUES OF MARKETING

The unethical marketing practices can also help a business and avoid other consequences ,such as losing the faith of the consumer .The worst practices are emotional exploitation, contacting people without any consent, misleading advertisement. Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. It is easier than ever before for companies to connect directly with customers and collect individual information that goes into a computer database to be matched with other pieces of data collected during unrelated transactions.

The way a company conducts its market research these days can have serious unethical repercussions, affecting the lives of consumers in ways that have yet to be fully understood. Further, companies can be faced with a public backlash if their market research practices are perceived as unethical.